UX/UI
Case Studies

Our approach to research focuses on understanding your users’ or customers’ behaviors, needs, and motivations through observation and data. From our user experience (UX) findings we create user interfaces (UI) that drive results, and make the customer experience clear, easy and very intuitive.

Collectively, our UX / UI team has completed successful projects for national and international brands at the highest level.

"Hop on GO" GO Transit App

Globaltranz TMS

Globaltranz Dashboard

Scaling Up To Meet Logistics Needs

Client: GlobalTranz

GlobalTranz is one of the largest Third Party Technology-based logistics companies in the US. They’ve experienced incredible growth through acquisition. Their original proprietary software was no longer flexible enough or scaleable enough to handle their immense growth.

Big Feats was brought on board to redesign the enterprise-level user interface for their new Transport Management System (TMS) and improve the overall user experience.

We were responsible for directing the design team: creating initial mock ups, beginning customer journey mapping, helped bring a Design Culture to the overall team, conducted user and CX interviews, and completed designs for two major components of the software that met the Minimal Viable Product requirement - a total of 375 pages.

For a more complete discussion of this case study, please contact us at 905.901.3094.

Blacksmith Smart Shop

Smart Shop Dashboard

The Smarter Way to Automotive Repair

Client: Blacksmith Technologies

Blacksmith Technologies was in the pilot phase of developing a new SaaS product: Smart Shop - a comprehensive data integration platform that delivers value to manufacturers through a suite of operational solutions. During much of the development process, the Blacksmith team has been without a product designer with user experience.

Big Feats came on board initially for a 2-month engagement to assess the application from a user perspective, present findings to the Blacksmith team, and recommend improvements for future iterations of the Smart Shop Application.

We were onboarded as a Smart Shop user, and toured a test-pilot shop and interviewed users to get a true feeling for the software from a true user perspective.We recommended general UX / UI improvements across the application - all possible within their themed toolbox.

We presented these hi fidelity mock ups to the Blacksmith team. For a more complete discussion of this case study, please contact us at 905.901.3094.

Trinity Logistics

Trinity Logistics Dashboard

Out with the Old

Client: Trinity Logistics

Trinity Logistics is one of the leading, technology-based, full-service transportation and logistics providers in North America. Using a suite of proprietary technology, they provide dependable, multimodal transportation and logistics solutions to shippers of any size. Their main tool for Truckload orders is beginning to show its age, and a new platform is slated to take its place. The eventual goal is to have parity between old and new, but with new features and enhancements to the UX / UI.

Big Feats was brought onboard to work with the Trinity Business Development Team and gain a better understanding of the different users, their respective workflows for quote management and load building within the current platform, and identify areas of opportunity or improvement.

Key Objectives

  • Create 3 key user personas: Business Development Rep, Account Manager, & Logistics Assistant by conducting user interviews with employees performing these three specific jobs
  • Identify any insights that can be treated as actionable items
  • Create user journey maps based on interview findings and apply the SIPOC methodology
  • Create updated user flows that optimize user experience for future implementation efforts
  • To assist in guiding upcoming development

GO Transit App

Hop on Go Dashboard

Surviving the Commute

Client: Hop on GO

This Case Study reviews how a commuter app was created from the negative experiences of one of the Big Feats Collective.

Background

HopOnGo* is a mobile app born from the general frustration Go Transit commuters experience with delays and the lack of schedule disruption notification. In addition, the overwhelming amounts of information on the Go Transit website - far too much tapping and scrolling to get to what you need as a Go Transit passenger waiting on a platform.

The Challenge

Create a personalized and user friendly mobile app that makes the Go Transit commuting experience less frustrating and easier to time manage.Big Feats team members conducted interviews with Go Transit users, gained insights, and identified the top pain-points. We determined what actionable items the developers needed to build into a native MVP app for iOS and Android, while our UI designers created a user friendly interface. It’s currently available on The App store.Core

Features

  • Custom Organization of favorite schedules and regular trips
  • Real-Time Tracking with Route Map - shows stop schedules and service disruptions, upcoming train and bus departures and your arrival estimates
  • Instant Personalized Notifications
  • Departure Platform number finder
  • Weather Reports
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